Showcase

The Showcase Has Moved!

You can now find all new Showcases at the new RealEstateShows.com Blog.

http://res.realestateshows.com

Localism In Motion Winners!

      

The winner of the Localism In Motion contest and the recipient of a FREE full year's subscription to Real Estate Shows is:

Jay McGillicuddy on Boothbay Harbor, Maine

CONGRATULATIONS, JAY (and MONIKA, since we think you probably helped!)

We selected Jay's show for these reasons:

• Effectively using appealing photos
• Good camera movement
• Writing an inviting narrative & evocative titles
• Using many additional photos.

Overall, he told a compelling story that had us feeling: We want to call and say, "tell me more; show me more; and please help me."

Our two runners up and recipients of 600 points on Active Rain are:

Sarah Cooper on Putnam Animal Relief Center

Sarah also told a compelling story that not only made us want to help, but to also lobby Congress to enact a law making animal abuse a capital crime. She also linked to a local entity - another important way a Show can benefit a Localism post. Giving the link to the Shelter to use on their own website extends her reach even further, and it's just a nice thing to do. Congratulations Sarah.

Lisa & Robert Hammerstein on The Pasack Valley

Lisa and Robert gave us an inviting perspective of life in several wonderful communities in New Jersey. They unobtrusively demonstrated their professionalism and also had us feeling that if we are at all interested in any of those communities, Lisa and Robert are the first people we'll call. Congratulations Lisa and Robert.

Honorable Mention:

We had a great time judging the entries and thought perhaps some of you might want to see them all. So, for those of you who are so inclined, here are all of the entries, in the order they were submitted.

Sarah Cooper on Putnam Animal Relief Center
Bonnie Erickson on St. Paul, Minnesota
Rick & Ines, Enrique Garcia & Ines Hegedus-Garcia on Miami Shores
Renee Burrows on Vistana Condos
Lisa & Robert Hammerstein (8 Shows) on The Pasack Valley
Mario Levesque on Lexington Oaks, Wesley Chapel, FL
Mitchell Jamel on St. Augustine, Florida
Nick M on Palm Beach
David Abernathy on Juno Beach, Florida
Irina Netchaev on Home Staging
Don Fabrizio-Garcia on Winter in New Fairfield, Connecticut
Kaye Thomas on Manhattan Beach, California
Larry Estabrooks on The New Brunswick Botanical Garden
Maureen McCabe on Old Worthington, Ohio
Maureen McCabe on Minerva Park
Jay McGillicuddy on Boothbay Harbor, Maine
Jay McGillicuddy on Bar Harbor, Maine
Monika McGillicuddy on Hampstead, New Hampshire
Monika McGillicuddy on Kingston, New Hampshire
Bonnie Erickson on The St. Paul, Minnesota Capitol Building
Jacqueline McCroy on Overland Park, Kansas
Eloise Gift on Albuquerque, New Mexico

Communicate Who You Are

Perry Mullsteff put together a very well executed Christmas greeting that carried his very personal message. Regardless of your own personal beliefs, I think you will agree that this Show is exceptionally well done.

Perry used great images and just the right amount of evocative writing to create a professional looking presentation that conveyed his personal beliefs. There is no question this allowed him to communicate in a way that adds value to his existing relationships. It allowed him to connect on a personal level with family, friends and clients. That's what it's all about!

See His Christmas Show: Click Here

"I received a number of notes back from people who appreciated it," Perry said.

If you created your own personal Holiday Greeting, we'd love to have you share it here. Just click on comments and tell us your story!

Perry, thank you for allowing us to share your Show.

Perry Mullsteff, Llewellyn Realtors®
Maryland - Wahsington, DC | 301.424.0900 | Site

 

A Thanksgiving Greeting With Rave Reviews

Tim and Susan Fennell from Jacksonville, Florida, took our suggestion to send a Thanksgiving greeting and made it personal.

See The Show: Click Here

"We sent out the greeting and folks seemed to appreciate it," Tim said.

They were kind enough to share a few of the email responses they received:

"Thank you so much. That was very nice of you. I certainly hope you guys have a wonderful holiday as well. Thank You, Faheem"

"Thank you so much -- that was just lovely and very kind of you both to think of me.  My best wishes to both of you for a happy and fun Thanksgiving Day! -- JoAnn"

Here's the one we think is the best response of all...

"Thank you for the lovely greeting! We wish you and your families a wonderful & safe Happy Thanksgiving as well! The couple across the street relocated, but haven't sold their house yet ---- I told them they should have gone with using you guys!!! C-ya.  Deb"

Tim and Susan, thank you for creating a great greeting and for understanding that Real Estate is about Relationships.

Tim & Susan Fennell, Century 21 Atkins Realty, Inc.
Jacksonville, FL | 904.262.2121 | Site

Connect With Family & Friends

Whenever we speak to groups of Realtors, we talk about the importance of using Real Estate Shows to stay in touch with friends and family. Here's why. First, it's just a nice thing to do. Second, it keeps you "top of mind." If you want referrals from friends and family, you need to be on their mind when the opportunity to refer arises. They will only refer you if they remember that you're a Realtor. A consistent stream of fun Real Estate Shows about family and events will help.

Real Estate is about Relationships. It always has been. It always will be. Phil Macaronis understands this. Phill told us, "Your medium is a great way to build stronger bonds with family, friends AND clients!"

While "practicing" to use Real Estate Shows for his listings, he made the following Show. His family loved it. He's since made several more Shows to highlight family events and sent them to friends and family via email. Each one has been met with the same response - they love it.

See The Show: Click Here

"I would like to Thank You for providing us with such a valuable tool to use in our business," Phill added. "Creating shows is extremely easy and provides me with a great tool to improve my Real Estate business and to create emotional bonds with family members and clients alike!  I'm going to create a great deal more shows for my listings, family, clients AND prospective clients to show them how I can better market their home."

Phil continued, "Without Real Estate Shows my efforts might be absolutely ordinary. Now I have an edge!  Thank You!"

Thank you for allowing us to showcase your family, Phil. And thank you for helping us spread the word about how important using Real Estate Shows to connect with family members can be.

Phil Macaronis, RE/MAX of Reading
Wyomissing, PA | 610.670.2770 | Site

Use Titles To Tell A Story

"I am a new REALTOR," Tracy relates. "Matter of fact, this is my fifth month in the business. Coming from a hospitality background, I truly believe every home is a unique destination and that is the focus of my marketing. Whatever “IT" is!"

Tracy sent us one of her Shows to ask us our opinion of it. What struck us immediately about this Show was her writing. This is an empty home, so the photos are not going to do the trick alone. She tells a story and draws the viewer into the home, even without furniture... and ties in a holiday flare at the end.

See The Show: Click Here

"This new construction home is nestled in the picturesque foothills of the upstate of South Carolina. Located in an area that is upwardly mobile, this spacious 3 bedroom 2.5 bath home is the perfect place to build a new life and a family!" she wrote. "With 100% financing available, it’s just right for targeting first-time homeowners."

Tracy continued, "Personally, I love your marketing tool and labor over each and every house. This, along with your reporting capabilities, helps me deliver the results my clients are looking for! Thanks for continuing to add new functionality!"

Thank you for sending us the Show, Tracy.

Tracy Watson, EXIT Upstate Realty
Greer, South Carolina | 864.848.9788 | Site

Connect With Your Clients

Chichi Ahia simply "gets it."

"The entire concept of Real Estate Shows," he said, "is making an emotional connection. I wanted to create a Show that would allow me to connect with clients and express an understanding of the world of real estate beyond closing the deal."

So he set out to create a promotial Show that would illustrate that concept. We think he did that.

Click Here To View His Self Promotion Show

Chichi added, “sometimes, in the hustle and bustle of this business, it is can be easy to loose the focus of the big picture. I wanted to convey the message to my clients that no matter how many transactions I’m involved in, I’ll never forget the importance of each one.”

He likes it so much, he's adding it to his email signature. "I am intending to use this as an e-business card and also eventually incorporate it into my website as a “commercial”. Also, I have added the link to my email signature so that it gets sent to everyone I communicate with online."

Chichi, thank you for creating an excellent example of how to use Real Estate Shows to connect with potential clients and thank you for sharing your email signature idea!

Chichi Ahia, RE/MAX Advantage
Yardley, PA | (215) 943-5211 | Site

Relationships + Creativity = Greater Income

Karri Christensen & Stephen Wright took us at our word when they learned they could create as many Real Estate Shows as they wanted, about anything they wanted.

We have often suggested that Realtors partner with a local business to create Shows about their services and facilities to use on the client's website or in their own Internet marketing efforts. Karri and Stephen actually did it. They put together an excellent presentation for a local business, Taft Crude Coffee House.

“The coffee shop owner was also a client,” they said. “We recently have taken an EPro certification which explored the idea of using tools to attract people to your website. So, we offered to our client an opportunity to "advertise" on our website, and use the links for free. It appears that it has also has had the most hits."

Click Here To View Their Cooperative Effort

“I am sure he has told all his friends and customers to "check it out". He was the first trial at the clip, and was very pleased and felt it represented his business well,” Stephen continued. “We have since sold one of his properties and have the listings on two others with an offer coming in today. We are very pleased with the service your company offers and love the new enhancements. Thank you for all your hard work.”

We know this kind of an effort builds and solidifies relationships. If you google "Taft Crude Coffee House" their Real Estate Show is in the top three links. They created a Show for their Doctor’s office as well Click Here. Check out the "Taft Fun Clips" on their website. We think they are right on target with this creative marketing approach.

Karri and Stephen, thank you for creating excellent examples of how to use Real Estate Shows to go way beyond the listing to strengthen relationsips, expand your network, and increase your earnings.

Stephen Wright & Karri Christensen, Coldwell Banker America West
Taft, California | 661 765-5274 | Site

Help Them Remember The Area

Donna Robertson didn’t hold back when we asked her to talk about the Show she created to highlight Lacey Township in New Jersey.

“The idea for the Show was born out of necessity,” Donna said. “So many people are starting their search for a home on the internet and have no clue about an area or what a town has to offer. They call and want to see homes all over the place. Today, there is not enough time. Real Estate Shows help in narrowing down the search. It has been my philosophy over the years to not only sell a client a home, but our town. So many potential clients don't have the time to even see homes, let alone take a tour of the area. I just listened to what a lot of clients were saying they were looking for. The Show acts as a reminder for them. It keeps them thinking about Lacey Township.”

Click Here To View Her Neighborhood Show

“Creating the Show was the fun part,” she added. “I have read all of your tips and tried using them in each of my Shows, but it all came together in this Show. Your tools for creating this make it so easy. I tried experimenting with all your features and a whole world opened up - the left/right pan, camera movement, even the best placement of the titles. And this is from someone who has basic computer skills.”

Donna, this is just an excellent Show. Thank you for sharing your thoughts and your enthusiasm.

Donna Robertson, Century 21 Pacesetter Realty
Lacey Township, NJ | 609.693.4600 | Site

Yes, Listing Presentations Too!

We spend a lot of time on this Blog talking about Shows that go beyond listings, but sometimes a Real Estate Show for a listing really turns our head. Kathryn Tanner and her Office Manager, Lisa Mastronardi, teamed to create a Show that fully utilizes the best features of Real Estate Shows.

"This is a new listing in our office that we wanted to promote before the weekend," Lisa stated. "So I used our pictures to create a Show that the home owners would be happy with and that people could view and get a sense of this house and the property."

View This Excellent Listing Presentation

She added, "I really enjoyed using the new panning feature. The zooming in and out is very effective, but the pan allows you to 'switch it up' and make a Show more interesting. It also helps to show how a room flows from one end to the other, especially in a long room like an eat-in kitchen."

"Using Real Estate Shows has been such a positive experience for me and has helped to promote our listings in a very special way," she continued. "Clients and brokers have been thrilled with the positive response the Shows have brought to their listings. I hope to eventually have these Real Estate Shows attached to all of our listings and look forward to getting more creative with them in the future."

Lisa, if your creative efforts outside of listings match your creative efforts on listings, we will all look forward to it. Thank you for your support and enthusiasm.

Kathy Tanner, Brotherhood And Higley
Fairfield County, CT | 203.966.3507 | Site